Project Description
Advertising campaign for Huerta de Carabaña, a company dedicated to the cultivation, distribution, and sale of fully organic products.
The goal of the campaign was to position the brand in the market and expand its target audience. To achieve this, we focused on a social need that only Huerta de Carabaña could meet. We started from the idea that the key to their products was their high quality, which we linked to the creative concept of the exceptional cooking always prepared by our grandmothers. What’s their secret? This was the question we posed, and the answer was that the secret to great cooking is the quality of the ingredients — and the best ingredients can only be found at Huerta de Carabaña.
